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Archive for 2017

Well, I finally made it. After almost three decades of working in the outdoor industry (REI, EMS, Backwoods, Whole Earth Provisions) my new job has finally helped me land at the end all, be all of the outdoor industry, the Outdoor Retailer show in Salt Lake City, Utah.

Oddly enough I managed to make it just in the nick of time since the 22 year run of the show in Salt Lake City has officially ended and will be relocated to Denver, Colorado next year. While I’m a little sad about losing the ability to fish alien waters I absolutely agree with the idea of moving to a more environmentally friendly state. Bonus: I happen to be intimate with most of the waters within a few hours of Denver.

I be no means disliked Salt Lake City, in fact I enjoyed it immensely, but as the name implies it is a city and by definition it’s always going to feel strange for me to be in a city that size. Firstly there’s the obligatory Mormon presence that I personally am a little uncomfortable with, but on top of that there’s also an immense homeless / mentally ill population that seems to be camped out on every street corner and public park. Not that Austin, Texas isn’t expolnetially laden with similar problems, it just seems extra odd in a town as whitewashed as SLC is.

The size and breadth of the expo itself was humbling and overwhelming to say the least. Essentially it felt like being a kid in a giant candy store where the only difference was that even a simple piece of bubble gum cost $100.

Eventually, after spending three days of the expo sprinting back and forth from one end of the monstrosity to the other, with my calves actually seizing up on me at the end, it was clear that it was time to break free from the indoor convention center monolith and head to the mountains.

In what has now become a common pattern for work trips, I woke up before sunrise and drove the rental car due east into the foothills of the Wasatch range, eager to make something wonderful happen before my 5PM flight out of SLC.

I spent a few hours on the Provo River, casting for a couple of hours until I finally landed a 10″ brown trout that flipped out of the net and threw the hook as the cameras lens was let loose to do it’s job. As angler upon angler showed up around 11AM to claim their spots it quickly felt claustrophobic and I immediately headed back to the car and set off for the slightly less popular Weber River.

By happenstance I ended up running into a long time local at the Weber that was more than kind enough to lead me to some of the darker, deeper holes that held some of the bigger fish on this compact body of water. Much like myself and this blog, he seemed to be happy to share his special spots with some unknown stranger as though he was an employed ambassador of the sport!

Escorted along the grassy banks to one of the deeper holes on the river, I was directed to cast a foot off of the seam and wait for the tug. Well he stood on the bank watching with interest in what his advice might bring in I cast again and again without so much as a nibble. Eventually he bid farewell and as if he flicked a switch upon his departure the bites came quick and fast, with two Mountain Whitefish landed and a good sized brown making it on to the lip of the net before changing plans, throwing the hook and heading back into the depths for shelter.

I may never come back to Utah because of the aforementioned movement to Denver, but I’m glad to say I got to spend time on waters I never foresaw exploring. That’s the wonderful thing about curiosity, it always make you wonder and pulls you into circumstances you never had imagined. Now more than ever, just trying something you’ve never tried, or checking out waters you’ve never considered exploring has the possibility to open you up to limitless possibilities and a life full of giddiness and perspective that can keep you from losing all hope. You know, the exact opposite of what almost any large city can do!

So you love Howler Bros. as well? Then you won’t want to miss this event going on in South Austin tomorrow from 9-4. Just a heads up for anyone that missed their moving sale, the first hour will probably see 80% of the product get scooped up so set your alarm early! See you there!


After my recent adventure catching juvenile tarpon (I personally can’t call them “poon” as I find it disrespectful to both the fish and all the women out there, but maybe that’s just me) this video was an incredible find. Juvenile tarpon are maniacs for sure and it’s wonderful to see them get some well deserved time in the spotlight.

As usual Livit Films has come through for another stellar client (RepYour Water which we just happen to carry at Gruene Outfitters if you’re looking for some of their sweet gear.)

On the bike: Me.

Sidecar: Rods galore.

FYI: Want to see more vehicles that might cause you to consider throwing your fly rods in and driving off into the horizon? Maybe you have a photo you want  to share? Then visit us on Instagram at to see more photos, or add the tag #fishridedaydream to one of your photos to share it.