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Category Archive:   Promotions


I was pretty excited about the release of the new iPhone until i found out it was “kinda water resistant”, now came in black (BORING!), and that they took away the headphone jack.

Then i was bummed.

That was until i opened my email today and read the following (from Howler Bros.)

Howler HQ is moving to another location and we need to clean house before we open our doors! This Thursday, Friday, and Saturday we are offering an assortment of never before worn gear starting at $5 with nothing over $25! Hats, jackets, tees, fleeces, shorts and more! Some classics, some never released items! You won’t know what you will find until you come on down and see for yourself!

This does NOT apply to any online purchases. NO returns NO discounts NO checks!

If you live anywhere near Austin (as mentioned, it’s in person only) and appreciate surfing and flyfishing inspired clothing you are really going to want to be there or this. You can bet that i’ll be one of the first people through the door tomorrow, see you there.


In a bit of perfect synchronicity, our new stickers showed up on the die Fiche doorstep today just in time for the Fly Fishing Film Tour tomorrow. If you can afford to toss me a bone or two for one that’s great, but if not just introduce yourself, tell me a fishing story and ask for one.


As soon as the FFFT is over i’ll be posting these for sale on our virtual storefront at Stay tuned, there’s plenty more in the works!



Those local bad asses at Howler Bros. have just unveiled their 2016 spring line up and (unfortunately for my bank account) it’s by far their strongest line up yet. Classics like the Gaucho are back with fresh new embroidery as well as many new styles like the H and B Snapshirt in vintage floral which is one of the best things they’ve come out with yet (and that’s saying a lot as their track record is pretty stellar).

These folks are the real deal and it’s awesome to see them steadily growing (to put it mildly) and bringing style and a unique flair to the fly fishing community.

There’s far to much to share here so be sure to check out for more inspiring items as well as their sweet new video introducing the spring 2016 line.



If you have ever been exposed to air you likely know how in demand the Yeti Ramblers are. Where i work we can’t keep them on the shelves and neither can anyone else, they are to put it simply the ABSOLUTELY most sought after gift of the year. (So nuts in fact that they’re going on Ebay for three times the value!)

Here’s your chance to win one for yourself to enjoy or simply re-gift to someone that you really need to impress.

The Rules:

  • Simply leave a comment to this post telling us what beverage you’d put in it if you win.
  • One lucky winner will be drawn on 12/16/15 at 10PM.
  • Winner will be chosen using random number generator.
  • Free ground shipping will be provided to winner within the contiguous United States.
  • A Yeti cap and handful of die Fiche stickers will also be included.

Feel free to share this contest, who knows, maybe one of your friends will win and gift it to you!? You want one, right?

Congratulations to Andrew in Colorado, you’re our lucky winner! Thank you everyone for playing.

More contest coming up in the next day or two, stay tuned!