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Category Archive:   Promotions

In a bit of perfect synchronicity, our new stickers showed up on the die Fiche doorstep today just in time for the Fly Fishing Film Tour tomorrow. If you can afford to toss me a bone or two for one that’s great, but if not just introduce yourself, tell me a fishing story and ask for one.


As soon as the FFFT is over i’ll be posting these for sale on our virtual storefront at Stay tuned, there’s plenty more in the works!



Those local bad asses at Howler Bros. have just unveiled their 2016 spring line up and (unfortunately for my bank account) it’s by far their strongest line up yet. Classics like the Gaucho are back with fresh new embroidery as well as many new styles like the H and B Snapshirt in vintage floral which is one of the best things they’ve come out with yet (and that’s saying a lot as their track record is pretty stellar).

These folks are the real deal and it’s awesome to see them steadily growing (to put it mildly) and bringing style and a unique flair to the fly fishing community.

There’s far to much to share here so be sure to check out for more inspiring items as well as their sweet new video introducing the spring 2016 line.



If you have ever been exposed to air you likely know how in demand the Yeti Ramblers are. Where i work we can’t keep them on the shelves and neither can anyone else, they are to put it simply the ABSOLUTELY most sought after gift of the year. (So nuts in fact that they’re going on Ebay for three times the value!)

Here’s your chance to win one for yourself to enjoy or simply re-gift to someone that you really need to impress.

The Rules:

  • Simply leave a comment to this post telling us what beverage you’d put in it if you win.
  • One lucky winner will be drawn on 12/16/15 at 10PM.
  • Winner will be chosen using random number generator.
  • Free ground shipping will be provided to winner within the contiguous United States.
  • A Yeti cap and handful of die Fiche stickers will also be included.

Feel free to share this contest, who knows, maybe one of your friends will win and gift it to you!? You want one, right?

Congratulations to Andrew in Colorado, you’re our lucky winner! Thank you everyone for playing.

More contest coming up in the next day or two, stay tuned!


Fly fishing in general is almost indescribable to those that don’t partake. As you and i know, the whole idea of catching a fish, only to let it go, makes no sense to those in our lives that have never been bit by this incurable malady. For those folks trying to figure us out there is a base need to relate to the angler in any way, shape or form when it comes to gifts. Unfortunately this is usually a last minute purchase from Bass Pro Shop that results in a bemused and confused angler wondering where and how to mount a singing rubber bass somewhere it can rarely be heard or seen.


Fortunately, in this day and age it’s easy to steer people in the right direction via their phone, the internet, or something as retro as simple physical directions to an establishment that knows what it’s doing and does it well.

Gruene Outfitters in Gruene, Texas is just such a place. A long time fly shop located in the heart of Gruene, this shop has evolved over the years in an effort to cater to local anglers as well as the many tourists that filter through this small idyllic town on a daily basis.


Any friend or family member could easily show up here, enter the back section of the store, grab an item blindly and make any fly-fishers day as they carry only the best of the best when it comes to reels, rods, waders, etc. Add to that, the fact that some of the most knowledgable and friendly fly fishing staff work here, and your certain to get top notch help and top notch service.


If you are lucky enough to actually have all the fly fishing hard goods you need, you still can’t go wrong sending your holiday benefactors here. Gruene Outfitters crams an immense array of product into its exposed, wood framed space with Patagonia, Howler Bros., ENO Hammocks, Simms, Smith Sunglasses, Yeti, and Wetterlings axes being just a few of the many gifts that any adventurous soul would love to receive during the holidays.

Not only can you NOT get a bad gift from this incredible shop, your benefactors economic gift will also help support a local business and an amazing staff of knowledgable folks that are as excited about fishing as you and i.

So if your tired of socks with trout stitched around the collar, send them to Guene Outfitters and rest assured no matter what you get, you’re going to love it.

Besides, how many plastic bass singing “Take Me to the River” do you really need mounted in your den.