Posts Tagged 'Philosophy'

That’s a Pretty Good Fly!

The Flex Phantom

"The Flex Phantom" aka "Sushi Casualty"

Last night it was 8PM, my wife and son were in bed and i thought.

“Time to hit Cabela’s for some fly tying materials!”

So i headed down there to get some large hooks (size 4) and some materials to help me tie a streamer that would fool some unsuspecting bass into thinking it was a fellow fish that would make a great meal. Since this particular fly required a weed guard (20# monofilament) i headed nervously from the “Fly Fishing Shop” to the “Bait Shop”. It was like a candy shop for adults of a certain disposition. Neon colors, USA flags, jelly worms and more logos than a Nascar race. It felt like  fly fishing merchandise on steroids. I honestly felt overwhelmed as i strolled up and down the aisles looking for some simple plastic line…and then i saw the Flex Phantom (above).

I stared in disbelief as i suddenly thought how:

  1. The ultimate goal in fly fishing is to fool a fish in to taking your hook.
  2. That is achieved by tying a fly that tricks the fish into believing it’s a food source.
  3. That is done by tying a fly with “lifelike” traits.
  4. Nothing i will ever tie will look as “lifelike” as “The Flex Phantom”.
  5. Therefore i should give up, or take up by bait casting in order to achieve thought number #1.

After processing all this and arriving at self-doubt, i meekly found my monofilament and headed back to the comfy confines of the “Fly Shop”. I only snapped out of it when i looked around at the brilliant marketing and realized that i don’t need to reinvest in a new sport, i just need to invest in a $400 Sage Bass Rod.

Thank you fly fishing marketing. That was a close one.


German for "all the fish".

Exactly the fish we are concerned about catching and sharing with you. Everything from the Cutthroats of New Mexico to the Guadalupe Bass of the Hill Country and the Red Fish of the Gulf Coast. We want to inspire you to get out and enjoy your passion.

We sure are.

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